why your job spec should say 'my sole task is to create desire'
that way you don't sound like everybody else
and turn your email campaigns into a story telling machine
Bridging the gap between gaining attention and product desire
and knowing the true power of your words
and why it's good to explain your delivery terms
because it's likely your competitors are selling common objects
and how ecommerce is really all about people buying from people
and one simple way to make your customer feel appreciated
