“His guidance is strategic, actionable, and always rooted in long-term success.”

“He will help you understand your online customers better than you ever thought possible

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“His understanding of the customers thought process is exceptional”

“Working with Ian is probably the best thing that has happened to us in the last 6 years”

“Ian was a huge help in supporting us with developing a best-in-class set-up of ecommerce tools, helping us plan strategically for optimising the site”

“The most knowledgeable MarTech guy I've come across since I started working in eCommerce.”

“In a confusing e-commerce world full of new fads and tactics and where everyone thinks they are a guru or expert, there is only a handful you should follow and Ian is definitely one of them”

“This newsletter series is just top. I've learned something from each and every one. They're also fun and very readable. Can't recommend enough, especially for those building a brand.”

“Ian comes with a wealth of experience and it really showed when he set up much of our "marketing machine" for our purpose-driven e-commerce startup.”